2023 Travel Trends: USA Travelers Aim to Experience Destinations as Locals and Crave More Authenticity

2023 Travel Trends

While on vacation, 90% of travelers say that experiencing a destination as locals do is a priority.

2023 Travel Trends

Nearly all travelers surveyed (95%) prefer to spend some time on their trip on new and unique experiences, ideally averaging 3 hours a day.

2023 Travel Trends

While nearly all (93%) surveyed are willing to cut back on some aspects to save money on a trip, less than a third are willing to cut back on experiences or activities (29%).

2023 Travel Trends

NEW YORK - When it comes to traveling in 2023, Americans want to be more than mere tourists and this desire is driving their travel plans to seek authentic and 

2023 Travel Trends

unforgettable experiences, according to a study commissioned by GetYourGuide, leading travel booking platform for unforgettable experiences.

The local allure

Travelers from the USA are considering what is most important when planning their 2023 itineraries, 

The local allure

and authentic travel experiences have gained attention. At least three out of five people (62%) believe a trip is ineffective if they don't engage with the local culture.

Memories are worth every penny

People who travel are more likely to look for once-in-a-lifetime opportunities and make memories.

About the Survey

The survey was issued to 1,000 U.S. leisure travelers, defined as those traveling for leisure both domestically and internationally a minimum of once per year that requires an overnight stay.

About the Survey

The survey was issued to 1,000 U.S. leisure travelers, defined as those traveling for leisure both domestically and internationally a minimum of once per year that requires an overnight stay.

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